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If you’re generating leads but don’t have a plan for what to do next, you’re fishing without a fishing pole. It’s important to have a plan for what you want to do with your leads to turn them into customers. For a business, the goal of marketing is to attract attention and convert leads into […]

In the wake of the coronavirus pandemic, many businesses experienced unprecedented challenges in operation. Most of them had to reorganize their operational activities like marketing and shift entirely to online marketing. The transition has led to immense competition in the digital marketing space, forcing marketers to adopt innovative strategies to remain ahead of the game. […]

When you run a business, you must communicate with your customers. Are you just talking to them, or are you actually listening to what they have to say and having a meaningful conversation with them?Many marketers end up having both sides of the conversation in their heads and do not gain any traction – and […]

Human Engagement is Personal We live in a digital age, there’s no denying that. As far as business is concerned, technology has opened up opportunities we wouldn’t have thought possible 50 years ago. It’s allowed us to connect people across the globe and complete tasks quicker than ever. But business has never been about the […]

Do you want to engage like a human and really connect to your target audience? If so, it’s time to stop running Facebook ads. Yes, you read that right – stop running those ads and focus on developing a marketing strategy that will not only convert but will resonate with your audience and nurture that […]