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If you’re generating leads but don’t have a plan for what to do next, you’re fishing without a fishing pole. It’s important to have a plan for what you want to do with your leads to turn them into customers. For a business, the goal of marketing is to attract attention and convert leads into […]

Are You Fishing Without A Fishing Pole?

“Oh, my goodness. I’m so excited. I got invited to participate in this promotion. It’s gonna cost me $200, but they’re going to send out my promotion to 10,000 people on their email list. I’m so excited that’s, like, 10,000 leads for just $200.”Whoa, hold on. Not so fast! Is Additional Marketing Investment Worth It? […]

Should I Pay to Play?

When you build your marketing strategy, it is essential that you talk to your customers and not yourself – but what do you do when you have no one to talk to? If this is the case, you likely have a visibility problem. This blog will help you address visibility issues in your business so […]

How To Increase Your Visibility

Human Engagement is Personal We live in a digital age, there’s no denying that. As far as business is concerned, technology has opened up opportunities we wouldn’t have thought possible 50 years ago. It’s allowed us to connect people across the globe and complete tasks quicker than ever. But business has never been about the […]

Making a Connection With Your Audience