Welcome to the

Selling before you build a business is a terrible strategy. The worst business advice I ever received was to keep selling and bringing on new clients without regard to the internal structure of my agency. I was an early adopter of account-based marketing, and I remember thinking that if I kept selling and adding new […]

If you’re generating leads but don’t have a plan for what to do next, you’re fishing without a fishing pole. It’s important to have a plan for what you want to do with your leads to turn them into customers. For a business, the goal of marketing is to attract attention and convert leads into […]

“Oh, my goodness. I’m so excited. I got invited to participate in this promotion. It’s gonna cost me $200, but they’re going to send out my promotion to 10,000 people on their email list. I’m so excited that’s, like, 10,000 leads for just $200.”Whoa, hold on. Not so fast! Is Additional Marketing Investment Worth It? […]

There is a major buzz around the iOS 14 update and what that means for marketers and targeted advertising. Users should have the right to choose what data is being collected and how it is used, and this update requires your organization to ask for permission first. So, what exactly does that look like to […]

When you run a business, you must communicate with your customers. Are you just talking to them, or are you actually listening to what they have to say and having a meaningful conversation with them?Many marketers end up having both sides of the conversation in their heads and do not gain any traction – and […]

It’s no secret that nobody reads advertising.

People only want to read what is interesting to them. Sometimes that’s an ad, but what can you do as a marketer to capture the attention of your audience and keep them coming back for more?