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There is a major buzz around the iOS 14 update and what that means for marketers and targeted advertising. Users should have the right to choose what data is being collected and how it is used, and this update requires your organization to ask for permission first. So, what exactly does that look like to […]

The iOS 14 Thing

When you build your marketing strategy, it is essential that you talk to your customers and not yourself – but what do you do when you have no one to talk to? If this is the case, you likely have a visibility problem. This blog will help you address visibility issues in your business so […]

How To Increase Your Visibility

When you run a business, you must communicate with your customers. Are you just talking to them, or are you actually listening to what they have to say and having a meaningful conversation with them?Many marketers end up having both sides of the conversation in their heads and do not gain any traction – and […]

Stop Talking to Yourself and Start Communicating with Your Customers

Human Engagement is Personal We live in a digital age, there’s no denying that. As far as business is concerned, technology has opened up opportunities we wouldn’t have thought possible 50 years ago. It’s allowed us to connect people across the globe and complete tasks quicker than ever. But business has never been about the […]

Making a Connection With Your Audience

Do you want to engage like a human and really connect to your target audience? If so, it’s time to stop running Facebook ads. Yes, you read that right – stop running those ads and focus on developing a marketing strategy that will not only convert but will resonate with your audience and nurture that […]

Stop Running Ads

It’s no secret that nobody reads advertising.

People only want to read what is interesting to them. Sometimes that’s an ad, but what can you do as a marketer to capture the attention of your audience and keep them coming back for more?

3 Secrets to Capture Your Audience’s Attention

Marketing has greatly evolved over the years. Businesses used to rely on door-to-door marketing to find customers. Then print, radio, and TV advertising came into play. Now, if you are not using social media to market your business, you are definitely leaving money on the table. In fact, it is crucial to have a solid […]

5 Steps to an Effective Social Media Strategy for Your Business

With online marketing, there’s a debate raging among experts over which strategy is best to grow your business. Would SEO or social media marketing be the better option? Often, businesses will hire an SEO expert or agency to increase their visibility in the search engines without even thinking about social media and the traffic that […]

SEO or Social Media Marketing?