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Selling before you build a business is a terrible strategy. The worst business advice I ever received was to keep selling and bringing on new clients without regard to the internal structure of my agency. I was an early adopter of account-based marketing, and I remember thinking that if I kept selling and adding new […]

If you’re generating leads but don’t have a plan for what to do next, you’re fishing without a fishing pole. It’s important to have a plan for what you want to do with your leads to turn them into customers. For a business, the goal of marketing is to attract attention and convert leads into […]

In the wake of the coronavirus pandemic, many businesses experienced unprecedented challenges in operation. Most of them had to reorganize their operational activities like marketing and shift entirely to online marketing. The transition has led to immense competition in the digital marketing space, forcing marketers to adopt innovative strategies to remain ahead of the game. […]

If you want to sell something, you really need to understand what moves people to buy. What drives them to take action? Until you can understand what moves people towards action, you can’t create effective marketing and sell.There are three things that effective marketing does. It introduces someone to you if they’ve never met you, […]

“Oh, my goodness. I’m so excited. I got invited to participate in this promotion. It’s gonna cost me $200, but they’re going to send out my promotion to 10,000 people on their email list. I’m so excited that’s, like, 10,000 leads for just $200.”Whoa, hold on. Not so fast! Is Additional Marketing Investment Worth It? […]

When you build your marketing strategy, it is essential that you talk to your customers and not yourself – but what do you do when you have no one to talk to? If this is the case, you likely have a visibility problem. This blog will help you address visibility issues in your business so […]

When you run a business, you must communicate with your customers. Are you just talking to them, or are you actually listening to what they have to say and having a meaningful conversation with them?Many marketers end up having both sides of the conversation in their heads and do not gain any traction – and […]

Human Engagement is Personal We live in a digital age, there’s no denying that. As far as business is concerned, technology has opened up opportunities we wouldn’t have thought possible 50 years ago. It’s allowed us to connect people across the globe and complete tasks quicker than ever. But business has never been about the […]