It’s no secret that nobody reads advertising.
People only want to read what is interesting to them. Sometimes that’s an ad, but what can you do as a marketer to capture the attention of your audience and keep them coming back for more?
Keep reading to learn how to understand what interests your audience and leverage that in your marketing campaigns.
Howard Goes, one of the original madmen, said, “Nobody reads advertising. People read what interests them. And, sometimes, that is an ad!”
Well-written ads consider the audience. When an ad captures someone’s interest, it makes them stop what they are doing on social media and pay attention. That allows you to take them on a journey or adventure with your brand.
People are constantly inundated with PPC ads and email blasts, so how can you make yours stand out?
Remember that your audience wants to read something that interests them – whether it is a solution to their problem or something they are passionate about, the key is to make them stop and listen.
The key to developing marketing pieces that resonate with your audience is to keep the focus on them. To do this well, you need to understand your customers.
Answering these questions and taking a deeper look into what you do will help you get to the heart of the problem: how to get them to stop scrolling and read your ad. The only thing that will make them stop and give you their attention is if the headline has something to do with them!
The reality is that they are not interested in you or your business.
Touting your successes and accolades won’t do anything for them. They are just interested in themselves, so they will simply keep scrolling. However, once you identify the words that solve a problem or resonate with their passions, you can stop them in their tracks.
While this is easier said than done, there is a way to determine your audience’s interest. People are interested in things they are passionate about, in their own lives, and in what can help them out at that very moment.
Lastly, you must also take care to remain authentic. Your audience is smart enough to recognize sales tactics that are purely there to drive business – and that will turn them away from your ad.
Often I hear, “I don’t want to bother people.” That’s really a whole other story and mindset situation. But the reality is when you are speaking your audience’s language, then that’s when you can sell authentically.
You shouldn’t have to do sales tactics that don’t feel authentic and good to generate leads and grow your business. When you start to talk to your client using their language, you aren’t being salesy to make sales.
So, if you can be genuine and speak to your audience’s interests, you will catch their attention and make them open to learning more about your brand.
Are you ready to learn how to develop ads that feel authentic and capture your audience’s attention?
You don’t have to be salesy to convert leads and connect with your viewers, and I can show you how to do just that.
The goal is to allow you to position your business in a way that aligns with what your customers are passionate about. By telling a compelling story, you can dig deeper and show your audience how to solve their problems. It’s almost like reading their minds!
That’s when you can get back to focusing on serving your clients while implementing the marketing strategies that can boost your success and bottom line.